MARCOS, Paloma Sanz. Brand management from a cultural approach. Case study of consumer brands that operate in the Spanish market. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 2, n. 1, 2019. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/7-13. Acesso em: 9 dic. 2025.