GOLDSACK TREBILCOCK, sebastian; LEROUX , S. . Desafíos del Branding en la Tercera Aproximación del Marketing: Un Enfoque Bottom-Up. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 8, n. 1, p. 129–158, 2025. DOI: 10.12795/IROCAMM.2025.v08.i01.07. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/26549. Acesso em: 4 abr. 2025.