BELTRAN, C. Customer Relationship Management: factor clave en la ventaja competitiva organizacional: Impacto y ventajas del CRM en las organizaciones. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 7, n. 2, p. 67–76, 2024. DOI: 10.12795/IROCAMM.2024.v07.i02.04. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/23066. Acesso em: 16 ago. 2024.