CAJA GUTIERREZ, F. E. Relationship marketing as a customer loyalty strategy in a bakery industry. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 5, n. 2, p. 39–51, 2022. DOI: 10.12795/IROCAMM.2022.v05.i02.03. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/18440. Acesso em: 17 jul. 2024.