PILO CASTELLANO, Lucía; HERNÁNDEZ ZELAYA, Sandra Lizzeth. La importancia del marketing sensorial en las tiendas de jamones: El caso de Viandas Hacienda Zorita en Salamanca. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 4, n. 2, p. 21–34, 2021. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/16477. Acesso em: 9 dic. 2025.