RODRÍGUEZ, V. Álvarez. Tipos de product placement: una visión teórica. IROCAMM - International Review Of Communication And Marketing Mix, [S. l.], v. 3, n. 1, p. 7–22, 2020. Disponível em: https://revistascientificas.us.es/index.php/IROCAMM/article/view/11541. Acesso em: 4 abr. 2025.