CFP | January 2023 · N6V1 | New professional profiles associated with marketing, advertising and public relations

Deadline: 1st December 2022. This journal will publish a monographic section for volume 1 of number 6, corresponding to January 2023 titled New professional profiles associated with marketing, advertising and public relations

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January 2023 (N6V1): New professional profiles associated with marketing, advertising and public relations

  • Submission deadline: Full papers must be submitted before 1st December 2022 to be peer-reviewed.
  • Publication: January 2023 (N6V1)
  • Editor: Gloria Jiménez-Marín (Universidad de Sevilla, Spain). gloria_jimenez@us.es
  • Coordinators: Dr. Patricia M. Farias Coelho (Universidade Santo Amaro, Brazil - patriciafariascoelho@gmail.com), Dr. Cristina González Oñate (Universidad Jaume I de Castellón, Spain – onate@com.uji.es) & Dr. Francisco Cabezuelo Lorenzo (Universidad Complutense de Madrid, Spain – fcabezue@ucm.es)

 

Scope:

A high percentage of the professions of the future do not yet exist. The digital environment, business evolution, the increase in training, or big data itself, are shaping the list of jobs that are increasingly specialized and require a degree of preparation, particularity and uniqueness, which tends to grow. Human resources, in this sense, together with material resources, are changing. This, if anything, is especially evident in the case of advertising and public relations, in the case of corporate communication and marketing, in general.
Therefore, we encourage researchers who wish to submit papers to this monograph to send their texts on the new professional profiles, new roles, new tasks and new human resources and production management in the field of persuasive communication.

The following topics will be accepted:

  • Roles in communication
  • Role of new media in new tasks
  • New jobs
  • Organizational charts
  • Curricula in advertising, public relations and/or marketing
  • Competencies required in communication