León Sáez de Ybarra, Jose Luis. “Brands, Advertising and Neomedia: Prospects for Action in Times of Pandemic”. COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, vol. 20, no. 1, Nov. 2022, pp. 5-24, doi:10.12795/Comunicacion.2022.v20.i01.01.