GORDILLO RODRÍGUEZ, M. T. . Review of "Mecanismos Estratégicos en Publicidad: de la USP a las Lovemarks". COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, [S. l.], v. 1, n. 13, p. 125–128, 2022. DOI: 10.12795/comunicacion.2015.v01.i13.17. Disponível em: https://revistascientificas.us.es/index.php/Comunicacion/article/view/21828. Acesso em: 17 may. 2024.