CHAVES BARROSO, M. Strategic Advertising Mechanisms. From Copy Strategy to Iconic Brands . COMMUNICATION. International Journal of Audiovisual Communication, Advertising and Cultural Studies, [S. l.], v. 20, n. 1, p. 66–69, 2022. DOI: 10.12795/Comunicacion.2022.v20.i01.05. Disponível em: https://revistascientificas.us.es/index.php/Comunicacion/article/view/21124. Acesso em: 14 mar. 2025.