1.
Caldera Chacón JH, Rodríguez Garay GO. Transmedia narrative in advertising: the case of “LEGO”: Transmedia narrative in advertising: the case of “LEGO”. Ámbitos [Internet]. 2021Jan.14 [cited 2024Oct.19];(51):45-59. Available from: https://revistascientificas.us.es/index.php/Ambitos/article/view/12872